Drag a contact from Bus圜ontacts onto the Location or Notes field in the Bus圜al Info Panel to add the contact's address info. Hold down the option key while dragging from Bus圜ontacts to Bus圜al to create a meeting. It will increase your odds in any situation you’re asking for time from very busy people – whether they are VC’s, company executives or retired entrepreneurs. Drag a contact from Bus圜ontacts onto a date in the calendar to create a new event. While this might sound like a, “how to get a meeting with Steve” post, the irony is that this “ask for a two-way meeting” is how we teach entrepreneurs to get their first customer discovery meetings don’t just ask for a potential customers time, instead offer to share what you’ve learned about a technology, market or industry. It has another interesting consequence for those who are asking for the meeting – it forces them to think about what is it they know and what is it they have learned – and whether they can explain it to others in a way that’s both coherent and compelling. This offer of teaching me something changes the agenda of the meeting from a one-way, you’re learning from me, to a two-way, we’re learning from each other. The meeting requests that now jump to the top of my list are the few, very smart entrepreneurs who say, “I’d like to have coffee to bounce an idea off of you and in exchange I’ll tell you all about what we learned about xx.” But who is offering to teach me something I don’t know. So I now prioritize meetings with a new filter: Who is offering me something in return. If I’d had infinite time I’d take every one of these “can I have coffee” meetings. I’m having these meetings because someone is asking for something from me – my time – and they think I can offer them advice. I’m not an investor, and I’m really not looking for meetings with entrepreneurs for deal flow. So I’ve come up with is a method to sort out who I take meetings with. (One of the filters I thought would keep down the meetings is have meetings at the ranch an hour from Stanford on the coast, but that hasn’t helped.) But still with that list, and now with a thousand plus ex-students, I have more meeting requests than I possibly can handle. Since I teach, I tend to prioritize my list of meetings with first my current students, then ex-students, then referrals from VC firms I’ve invested in, and then others. It continued in the 1970’s with the emergence of the Homebrew Computer Club, and it continues today. I relish meeting people and having a natter but thats nattering and meeting people: it. It’s a culture that emerged in the 60’s semiconductor business when competitors would help each other solve bugs in their chip fabrication process. All Contacts apps should work like this: Bus圜ontacts for OS X. Silicon Valley has a “pay-it-forward” culture where we try to help each other without asking for anything in return. I realized most entrepreneurs don’t know how to get meetings with people too busy to see you.
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